Host

Olivia Zaleski Twitter

Environmental Journalist

The Business of Green

Olivia Zaleski is a journalist focused on environmentalism as it relates to business, corporate best practice and executive thinking. As CNNmoney's environmental correspondent, Olivia Zaleski has interviewed and reported on a plethora of world-business leaders and policy influencers from George Soros to Robert Kennedy Jr., Bill Ford and Environmental Protection Administrator Lisa Jackson.

The host and co-producer of CNN and Fortune Magazine's Emmy-nominated series, "Business of Green," Olivia examines the corporate sustainability claims and business ethics of America's largest corporations (including SC Johnson and Company, NRG Energy, and Duke Energy). Olivia is also the host of Money Magazine's popular do-it-yourself video series, Home Work. Here Olivia offers homeowners advice on simple yet effective ways to save energy and money while cashing in on stimulus dollars.

When not reporting on environmental issues, grilling Fortune 500 CEOs or offering eco-focused home tips on CNNmoney, Olivia can be found making regular appearances as an environmental authority on ABC's Good Morning America Now, Discovery Networks' TreehuggerTV, Hearst Magazine's TheDailyGreen.com and MarieClaire.com, Isaac Mizrahi TV, PlumTV, the CW, "The Dr. Pat Show" and nationally syndicated morning news program, The Daily Buzz.

Zaleski also lectures on corporate social responsibility and sustainability. She recently moderated the Lifestyles of Health and Sustainability Forum in Boulder Co. and also keynoted the 2009 Green Travel Summit in Newport Beach.

Speakers

Mitch Baranowski Twitter

Founding Partner, BBMG

www.bbmg.com

A seasoned writer, producer and strategic communications consultant, Mitch Baranowski is a founding partner at BBMG, where he has overall responsibility for the branding and marketing firm’s creative direction and its New York and San Francisco operations.

An expert in spearheading consumer campaigns and advising clients on how best to package their CSR or sustainability initiatives, Mitch recently has led branding and marketing strategies for CLIF Bar, CNN, The Bill & Melinda Gates Foundation, Green America and Harvard’s John F. Kennedy School of Government, to name just a few.

Prior to founding BBMG, Mitch served as managing director of public affairs for Burson-Marsteller, where his clients included Orbitz and American Airlines, and as vice president of corporate affairs for Edelman Public Relations. Earlier, he served as a director of corporate communications at AMR Corp./American Airlines, managing internal communications, marketing PR and crisis communications.

A graduate of The University of Texas at Austin, Mitch also serves as advisor on cause marketing to NYU’s Reynolds Program and lectures regularly at NYU, Columbia University and industry conferences such as Sustainable Brands, Net Impact and LOHAS. He lives in Brooklyn.

Andrew Davison Twitter

Chief Marketing Officer, B-cycle

www.cpbgroup.com
www.bcycle.com

Andrew has a diverse professional background as an entrepreneur, marketer, wilderness educator, and political fundraiser. Prior to his current role, Andrew was a digital marketing and technology entrepreneur and the founder and CEO of Texture Media, an award-winning and nationally recognized interactive agency. In June of 2008, Crispin Porter + Bogusky (CP+B), a global marketing and advertising agency, acquired Texture Media. Andrew is currently working with CP+B in a leadership and strategic role, which includes serving as the Chief Marketing Officer for B-cycle.

Work is mixed with his pursuit of outdoor activities, as well as contributions to both the NOLS Advisory Board and the Naropa University Board of Trustees. Andrew, his wife, Brooke, and their three children live, work, and play in Boulder, Colorado.

Cindy Gallop Twitter

Founder, If We Ran The World

www.ifwerantheworld.com

Cindy is half English, half Chinese, grew up in Asia, in Brunei, and read English Literature at Somerville College, Oxford. She began working in theater marketing and then moved to advertising, where she spent the majority of her career working for one agency, global creative network Bartle Bogle Hegarty. She joined them in London in 1989 to run global accounts such as Coca-Cola, Polaroid and Ray-Ban; moved to Singapore in 1996 to help start up and run BBH Asia Pacific; and moved to New York in 1998 to start up BBH US, which began as Cindy in a room with a phone, and four years later was named Adweek's Eastern Agency of the Year, winning clients such as Levi's, Johnnie Walker and Axe. In 2003 Advertising Women of New York voted Cindy Advertising Woman of the Year.

In 2005 Cindy resigned as chairman of BBH to do something different. She consults for clients who want to change the game in their particular sector, and who are looking for radical reinvention, and for groundbreaking, innovative, forward-thinking strategic and executional approaches. She is the founder and CEO of IfWeRanTheWorld, an extremely simple crowdsourced web platform designed to turn good intentions into action, which will launch this fall. She launched another side venture, MakeLoveNotPorn, at TED 2009, and acts as board advisor to a number of technology and media startups. She has a reputation as a highly compelling speaker at conferences such as TED, ad:tech, The Next Big Idea, MIPTV and iMedia Summits, and has written opinion pieces for online publications (Adotas) and magazines (Marie Claire). More details can be found at www.cindygallop.com.

Chris Gebhardt Twitter

Executive Vice President and General Manager, TakePart

www.takepart.com
www.participantmedia.com

Christopher Gebhardt joined Participant Media in September 2008 as Executive Vice President and General Manager – TakePart.

Prior to joining Participant, Gebhardt ran his own start-up media firms, beginning in 2003 with Integrated Entertainment Partners, a branded content consultancy that was later acquired by The Firm, where he handled such clients as Toyota and Motorola. Two years later, he launched 2 Degrees, an early stage venture and marketing consultancy and Brand Artifact, an emerging media, technology, brand and marketing strategy consultancy, with clients such as Ogilvy & Mather, Gap, Cisco, Mattel, Conservation International, LeBron James, Live Earth, and Voce.

From 1999 to 2003, Gebhardt was based at Oglivy North America’s flagship New York offices, where he served as VP, Client Services Director before being promoted to SVP, Executive Director of Emerging Technology and Innovation. From 1996 to 1999, he served as a brand manager at Pepsi Cola, after relocating to New York from Southern California, where he served as VP of Marketing and General Manager for the auto insurance company, The General. He began his business career in 1989 as a consultant to Coopers and Lybrand in Cleveland.

He has an MBA from Kellogg Graduate School of Management.

Thomas Gensemer Twitter

Managing Partner, Blue State Digital

www.bluestatedigital.com
my.barackobama.com

Thomas provides day-to-day executive leadership, as well as executive sponsorship to several of the company's largest consulting engagements. He joined BSD in 2005 with a background in venture capital, strategy consulting, product marketing and technology startup management.

Immediately prior to BSD, Thomas was the director of Internet strategy for America Coming Together (ACT), where he managed the organization's online fundraising, grassroots recruitment, and marketing. Prior to ACT, Thomas led online communications for General Wesley Clark's 2004 Presidential campaign.

From 1999 to 2003, Thomas managed The Accelerator Group, an entrepreneurial venture capital fund with offices in New York, Los Angeles and London. The fund developed and funded a broad portfolio of early-stage technology and marketing businesses; its holdings included Pyra-Blogger (acquired by Google), Openwave (OPWV), 24/7 Media (TFSM), Meetup.com and a number of other concerns. The community organizing, content development, and citizen engagement approaches that some of these companies pioneered continue to be relevant to the constituency development work our company does today.

Thomas is a graduate of New York University and lives in Washington, DC and New York.

Dave Kingsbury Twitter

Senior Cognitive Anthropologist, Crispin Porter + Bogusky

www.cpbgroup.com
www.bcycle.com

Dave Kingsbury works in the Cultural and Business Insights Group at Crispin Porter + Bogusky as a Senior Cognitive Anthropologist. The role of the 'COGS" at CP+B is to understand the consumer, category and competitive landscape of CP+B's clients and create strategies to make those clients famous and move their businesses forward. Prior to CP+B, Kingsbury was a Principle at Radar Communications, a qualitative market research firm based in Boulder, Colorado. Radar worked with diverse global brands like Intel, Unilever, HP, Levi's and others to create unique market research strategies to bring their customers closer. CP+B acquired Radar in 2007.

Kingsbury is a committed cyclist, and has commuted from his home at 8,000 feet in Nederland to Boulder via bicycle year round for the last 21 years. He is over the top excited to add Bcycle to his car-free daily transportation routine.

Kenny Laubbacher & Jedidiah Jenkins Twitter

Directors of Artist Relations and Communications, Invisible Children

www.invisiblechildren.com

As directors of Artist Relations and Communications respectively, Kenny and Jedidiah are responsible for empowering individuals who, in turn, bring the story of Ugandan children to their personal spheres of influence.

Since leaving his job with MTV in 2005, Kenny has successfully fused his passions for music, film and philanthropy by effectively integrating Invisible Children into 15 different tours with various musicians. He has also contributed as a videographer to 3 of Invisible Children’s 8 documentaries, and produced a music video shot in Uganda for the pop group Fall Out Boy.

Standing alone as the only bar certified lawyer on IC’s staff, Jedidiah’s responsibilities also include supplying and managing website content as well as developing relationships with some of IC’s high profile supporters. Jed is best known, however, for his addicting personality and Tennessee charm.

Katherine McLane Twitter

Communications Director, Lance Armstrong Foundation

www.livestrong.org

Katherine McLane joined the Lance Armstrong Foundation as Senior Director, Communications & External Affairs in August 2007. In this role, Katherine serves as the Foundation’s primary spokersperson, senior advisor on governmental affairs and strategic coordinator of LIVESTRONG’s public relations objectives. Prior to joining LAF, Katherine spent four valuable years in government communications, most recently as the Press Secretary for the US Department of Education (2006-2007). In Washington, Katherine strategized and pursued media opportunities that supported significant programs and legislation, including the No Child Left Behind Act.

Katherine began her career in governmental affairs in 2003 as Deputy Communications Director the Office of Governor Arnold Schwarzenegger. A short year later, she was named Deputy Press Secretary and began serving her primary role as the Governor’s chief spokesperson on Education, Homeland Security, Natural Disasters, Emergency Response, Federal Actions, Political Reform and Gay Rights issues. In addition, Katherine served as the creative consultant for Governor Schwarzenegger’s non-profit campaigns, along with producing and managing content for Governor’s Weekly Radio address and his official website, www.governor.ca.gov.

Katherine holds a Bachelor's Degree in English with minor in German from Texas A&M University, College Station, Texas.

Brian Reich Twitter

Principal Evangelist, GamesThatGive

www.gamesthatgive.net

Brian Reich is the Managing Director of little m media which provides strategic guidance and other support to organizations around the use of the internet and technology in order to facilitate communications, engagement, education, and mobilization. He is well known for his expertise in new media, web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, etc.

Reich, the author of Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience (Wiley 2007), serves also as the Director of Community and Partnerships for iFOCOS, the media think tank and futures lab that organizes the We Media community, conferences and awards. He is the Managing Editor of WeMedia.com.

Reich is a renowned writer and speaker on the issues involving the impact of the internet and technology on politics, society, and the media. He is the editor of Thinking About Media and contributes as a Fast Company Expert.

Previously, Reich was a principal of EchoDitto, one of the most successful online communications agencies in the nation, Director of New Media for Cone Inc, a brand strategy and communications agency in Boston and a Senior Strategic Consultant and Director of Boston Operations for Mindshare Interactive Campaigns, an interactive public affairs agency. From 2000 - 2004, Brian ran the consulting business – Mouse Communications.

For many years, Reich has worked in and around politics, including helping to direct dozens of campaigns across the country. He spent two years as Vice President Gore's Briefing Director in the White House, handling both official activities and activities during his 2000 presidential campaign.

Brian is on the Board of the Massachusetts Advocates for the Arts, Sciences and the Humanities and serves as Vice Chair of the Cambridge Climate Protection Action Committee. He attended the University of Michigan and is a graduate of Columbia University. He and his wife, Karen Dahl, live in Cambridge, Massachusetts with their son, Henry.

Jason Rzepka Twitter

Vice President, Public Affairs, MTV / MTV360

www.itsyoursexlife.com

Jason Rzepka is vice president of public affairs at MTV, the #1 global youth brand. His charge, quite simply, is to use MTV's superpowers for good. Jason does this by marshalling the network's forces to engage and activate America's youth on the biggest challenges facing their generation. He is responsible for the strategic direction of all of MTV's "pro-social" campaigns, including the boundary-shattering "It's Your (Sex) Life," with the Kaiser Family Foundation, which has reached over 200 million young people on sexual health issues; Emmy-winning "Choose or Lose," which has helped drive the largest youth voter turnouts in U.S. history; mtvU's Peabody-winning "Half of Us," which attacks the stigma that's made suicide the number two killer of college students; and many more.

Prior to his current role, Jason helped drive the development of the Pop!Tech Institute, a renowned social innovation incubator hatching break-through solutions to some of the world's most intractable social challenges. While at Pop!Tech, Jason built and implemented the communications strategy for the organization's annual thought leadership forum, Social Innovation Fellows program, and Project Masiluleke: the largest-ever use of mobile devices for the delivery of HIV/AIDS and TB care. This pioneering mobile healthcare program has already helped triple the call volume to the main AIDS and TB call center in South Africa, and is rapidly developing into a blueprint that can be deployed worldwide to address public health crises of all kinds.

Before Pop!Tech, Jason held senior communications positions at MTV, mtvU, IMAX Corporation and Ruder Finn. He holds a bachelor's of business administration from the University of Wisconsin Milwaukee.

Corey Szopinski Twitter

Principal, Core Industries

www.core-industries.com

Corey Szopinski has been designing and developing interactive projects for more than 15 years. He combines a traditional graphic design background with computer science savvy to create stunning digital experiences. When Corey moved to NYC from Madison, Wisconsin he was handpicked by Mick Jagger to design RollingStones.com. He decided to stick around a while. Shortly thereafter, he joined up with two other interactive designers to build Domani Studios, a Brooklyn-based interactive shop. As director of technology and business partner, Corey crafted a team of designers and developers that attracted world-class clients such as Anheuser-Busch, VW, Mini Cooper, W Hotels, the Whitney Museum, and many others. Together, they made cool stuff and won great awards. In March of 2007, Corey founded Core Industries out of a desire to bring high-end interactive strategy and design to environmentally-responsible companies.

Daniel Schutzsmith Twitter

Vice President, Core Industries

www.core-industries.com

Daniel has a special interest in the business side of the design industry. He's the Vice President of Core Industries, a digital agency consisting of a naturally engineered hybrid of high-end design and smart technology that focuses on the triple bottom line: people, planet, and profit.

When not in the studio, Daniel shares his passion for the craft with other industry professionals through his e-zine Graphic Define, an online destination focusing on the business of design for the graphics, web, and interactive design industries. He is also a professor at the School of Visual Arts in New York City, teaching several business of design related courses and has spoken at several conferences on best business practices for designers in the areas of project management, new business, strategic planning, marketing, and financial competency.

Over the past decade he has worked with clients such as: Adobe, BBDO, CosmoGIRL!, Dave Matthews Band, Facebook, Google, Monster.com, MTV, Oxygen Networks, PBS, Pepsico, Phish, Pixies, Rachael Ray Magazine, Simon & Schuster, Sony Picture Classics, TBS, VH1, and XM Radio.

In his free time he enjoys being a loving husband and father, wandering the streets of NYC, trying obscure fu-fu beers, single malt scotches, and evening at the drive-in around the corner from his house in rural upstate NY.

Martin Smith Twitter

CEO and Founder, Justmeans

www.justmeans.com

Martin Smith is the CEO and Founder of JustMeans, where you talk about your good work with companies and people who matter. Prior to JustMeans, Martin founded and grew StartingBloc to an international social enterprise, establishing partnerships with Goldman Sachs, General Electric, Starbucks, the World Bank and most of the top business schools in the world. Martin was also the youngest person in North America to be invested in by Ashoka: Innovators for the Public.

Prior to StartingBloc, Martin worked in the Neuroscience department of the University of Chicago Hospitals. He is a member of the selection committee for the Reynolds Graduate Fellowship in Social Enterprise at NYU Wagner and an advisory board member of the International Youth Foundation.

Martin holds a BA in Economics from the University of Chicago.

George Stewart Twitter

Executive Vice President, Demand Media

www.demandmedia.com
www.livestrong.com

George brings more than 19 years of brand management and media sales experience to Demand Media. George's diverse background includes advertising sales and marketing roles at both large and small businesses. His most recent post was the Senior Vice President, Advertising Sales at Next New Networks, a producer and syndicator of original Internet television networks . In his role, George developed and sold video advertising, brand integration and entire online TV series across numerous social media and video sites, as well the Next New Networks "owned and operated" destinations.

George began his career as a brand manager at GoodMark Foods where he led the explosive growth of the Slim Jim Brand to over $200 million in annual sales. GoodMark was acquired by ConAgra. In 1999, George began his digital media career, at the online music start-up, LAUNCH.com where he was VP of Advertising Sales, working with the founders and executive team to build LAUNCH into a leading music property. LAUNCH was acquired by Yahoo! where, as National Director of Sales and Category Development Officer, George led his team in developing and selling various high profile, multi-million dollar campaigns such as Pepsi's "Smash," Nissan's "Live Sets," Saturn's "Who's Next," MasterCard's "Music Unlimited," and numerous others campaigns for Fortune 500 companies.

George holds a BA from Colgate University and an MBA from Kenan-Flagler Business School, University of North Carolina at Chapel Hill.

Freya Williams Twitter

Senior Partner & Planning Director, Ogilvy

www.ogilvyearth.com

Freya Williams is co-founder and global planning director of OgilvyEarth, advertising agency Ogilvy and Mather’s global sustainability practice. OgilvyEarth offers clients advice on how to uncover the leadership opportunity in sustainability to create cultural currency and relevance for their brands. Freya founded the practice with partner Seth Farbman in 2007 on a belief that sustainability is the biggest business opportunity of the 21st century, an ethical and business mandate.

The practice has grown quickly and is now in 15 markets worldwide. OgilvyEarth has developed a suite of tools to help clients navigate this complex space and connects clients to the intellectual capital of a global panel of inspiring sustainability thinkers. It counts among its clients Unilever, Coca-Cola, Siemens, SAP, DuPont and Kraft. Most recently OgilvyEarth created a campaign for United Nations Secretary General Ban-ki Moon to help effect a positive outcome from the climate change negotiations in Copenhagen in December 2009.

Freya has been with Ogilvy for 10 years. She joined from the prestigious WPP fellowship and has since helped develop big brand ideas for Ogilvy clients like Dove, Kodak, Kimberley Clark, AT&T Wireless and Goldman Sachs.

Freya graduated with a First in English Literature and language from the University of Nottingham. Prior to joining WPP, Freya worked as a strategy consultant for Hydra Associates, a boutique London-based media practice, defining corporate strategy for the BBC and Channel Four. She, her husband and two-year-old daughter split their time between downtown Manhattan and a cottage on the Delaware River. In her spare time works at being an environmentalist and occasionally contributes to women's magazines including Glamour and Cosmopolitan.

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